100 DAYS OF DARK

FORD

DIRECTED BY TOBY DYE
RSA FILMS | GTB

AWARDS
CREATIVE CIRCLE – SILVER – BEST COLOURIST (BEN ROGERS)
WEBBY AWARDS – NOMINATED – BRANDED CONTENT
+
PRINT CAMPAIGN PHOTOGRAPHED BY TOBY DYE
SELECTED FOR THE BIENNIAL ‘200 BEST DIGITAL ARISTISTS 2017/18’ LÜRZER’S INT’L ARCHIVE

A truly dark campaign, revolving around three drivers on the Island of Svalbard, just below the North Pole. The film shows just how dark and tough life can be in the Arctic Circle during the long Polar Night. For over 100 days straight they live and work in total darkness, at temperatures that regularly dip way below -20º .

Clearly, not a place for everyone. Nor every car.

CINEMA, ONLINE & PRINT CAMPAIGN

See below for the award-winning print campaign, photographed by Toby Dye.

 

f2

f1