DIRECTED BY TOBY DYE
RSA FILMS | MULLEN LOWE LONDON
CAMPAIGN UK’S ADWATCH OF THE YEAR – WINNER ‘BEST-LIKED COMMERCIAL’ OF 2018
SHOTS AWARDS – SHORTLIST CHARITY/PSA CAMPAIGN OF THE YEAR
BRITISH ARROWS – SHORTLIST BEST CHARITY & BEST SCRIPT
CAMPAIGN BIG AWARDS – SHORTLIST BEST CHARITY FILM
70th Anniversary commercial celebrating the wonderful NHS and, in particular, the unsung heroes of the medical profession; nurses. The campaign, running across TV, cinema and social is the organisation’s biggest ever recruitment drive for more nurses – an urgent need for the NHS. The world is a better place for nurses and they deserve much more credit for the the fantastic work they do.
CINEMA, TVC & ONLINE CAMPAIGN