WE ARE THE NHS

NHS

DIRECTED BY TOBY DYE
RSA FILMS | MULLEN LOWE LONDON

70th Anniversary commercial celebrating the wonderful NHS and, in particular, the unsung heroes of the medical profession; nurses. The campaign, running across TV, cinema and social is the organisation’s biggest ever recruitment drive for more nurses – an urgent need for the NHS. The world is a better place for nurses and they deserve much more credit for the the fantastic work they do.