ONE BREATH

NICORETTE

FILMED & DIRECTED BY TOBY DYE
RSA FILMS | AMVBBDO

AWARDS
CANNES LIONS – 1x SILVER & 1x SHORTLIST
D&AD – PENCIL FOR BRANDED NON-FICTION FILM
CLIO AWARDS – 1x SILVER
CREATIVE FLOOR HEALTHCARE AWARDS – 1x GOLD
EPICA – 1x SILVER
IPA AWARDS – 2x SILVER

Short documentary film for Nicorette focusing on Daan Verhoeven, who went from smoking a pack a day to becoming a record breaking free diver. Daan can hold his breath underwater for six minutes two seconds.

ONLINE CAMPAIGN – LINK TO THE OFFICIAL NICORETTE YOUTUBE VIDEO