FREE THE KIDS

PERSIL

FILMED AND DIRECTED BY TOBY DYE
RSA FILMS | MULLEN LOWE

AWARDS
BRAND FILM FESTIVAL – 1x BEST OF BEST, 1xGOLD & 1x SILVER
CANNES LIONS – 3x BRONZE, 3x SHORTLIST
CREATIVE CIRCLE AWARDS – 1x SILVER & 1x BRONZE
KINSALE SHARK AWARDS – 2x SILVER
ANDY AWARDS – 1x SILVER
THE ONE SHOW – 4x SHORTLIST
CAMPAIGN BIG AWARDS – 1x SILVER

Named ‘Pick of the Week’ in Campaign Magazine and generating headlines worldwide, ‘Free the Kids’ spearheaded Persil/Omo’s Dirt is Good campaign to encourage children to spend more time outdoors. Set in a maximum-security prison in Indiana USA, and filmed under strict documentary conditions, it features the powerful first-hand testimony of the prisoners, who volunteered to be part of the project, communicating the stark contrast between the time they are allowed outside each day and the woeful lack of time spent outdoors by today’s children.

CINEMA, TVC & ONLINE CAMPAIGN